Aims statement

The three products that I am doing for my coursework are:

· Music promo video: This will be a music video for a song with a storyline and will employ fast cutting to match the drum and bass style of music
· Album Cover: The album cover will be a cover for the song shown in the music video and will feature the models from the music video. The cover will also relate to post-modernism because I plan to parody a famous album cover from the real world such as Abbey Road by the Beatles. To create this I will use Photoshop.


· Magazine advertisement: The magazine advertisement will advertise the album which I created the cover for and will also feature the models from the music video. To create this I will use Photoshop.

The target audience for all my products will be teenagers from 14 to 19 because the style of music appeals to that age group.
Synergy is used through the advertisement of the album because it will feature models from the music video and this will promote the music video as well as the album.

The institution most likely to have the power to make these three products would be Sony Corporation because they own advertising companies and Sony BMG which is a music entertainment company that owns many record labels. This would allow them to use all of their resources to create all products and not have to pay someone else to create the three products.